Intelligent Investment
Atlanta
North America Data Center Trends H1 2025
September 8, 2025 4 Minute Read
Colocation Insights
- Despite challenges, new data center projects in Metro Atlanta can be completed by 2027. This hinges on strong end-user demand, proactive planning, utility coordination and favorable permitting.
- Despite supply constraints and high absorption, the cost per kW remained relatively stable in H1 2025.
- Next-generation "neo-cloud" companies (AI, Large Language Model, High Performance Compute) are driving demand for larger, faster deployments. They require significant contiguous space and power, influencing development priorities.
Market Trends
- Georgia Power is implementing stricter rules to curb speculative development and protect ratepayers. Developers must demonstrate end-user commitments, zoning confirmation and provide collateral for power procurement.
- Georgia Power has secured over 8 gigawatts (GW) of new generation capacity, scheduled to come online after 2030.
- Electric Membership Cooperatives (EMCs) are becoming increasingly competitive power providers, having recently secured contracts with both end-users and developers.
Notable Activity
- A major hyperscale user preleased over 300 MW and plans to secure an additional 600 MW by year-end.
- Stream Data Centers and Stack Infrastructure secured land use and zoning approvals in Douglas County, paving the way for significant capacity expansion.
Figure 1: Historical Market Information
Figure 2: Historical Supply and Demand
Figure 3: % of Total Primary Market Inventory
Figure 4: Market Fuel Mix
Figure 5: Average Asking Rates
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